Growth and Self-Serve SaaS go together like chocolate and peanut butter.

This is because Self-Serve SaaS comes with a big advantage: with a completely-automated customer journey, you can measure Growth performance in terms of revenue rather than abstract user behaviors like "logging in 7 times" or "creating 3 projects".

However, with great power comes great responsibility. Your customer journey is complex, and you can't optimize EVERY part of it.

The name of the game is knowing where to invest your attention, how to tell that it's working, and how to make more of it happen.

⏩  Let's convert more signups into customers

If you want to improve your self-serve conversions, we're here to guide your Growth efforts toward better activation, bigger LTVs, and lower churn.

Our #1 focus is helping you set the right goals for success, and pursuing the right strategies for achieving them.

We help you with:

1. Finding Your Best Growth Bets

   We start every engagement with an in-depth review of your critical customer journey, which covers every single screen that a new signup *has* to advance through in order to convert into a customer.

   After that, we sync up on your existing growth strategy, and work with you to find your highest-leverage, lowest-effort opportunities to improve customer conversions.

   We especially love to highlight tactics for doubling down on the bets that are already showing a strong impact on your key metrics.

   
   

2. Analyzing Your Conversion Data

   Every single company has a different data setup, so we're prepared to work with what you currently have, and synthesize across multiple sources.

   We're fluent in SQL, and can connect insights across Amplitude, ChartMogul, Heap, etc. Alternatively, we can make some small requests from your data team and crunch the numbers ourselves.

   Over time, we can suggest new areas to investigate, and we're always interested in tracking how much your Growth bets are paying off, particularly via cohort/segment analysis.

   
   

3. Optimizing Your Customer Journey

   For any bet that you'd like to invest in, we're ready to create all kinds of strategy & design assets to set your implementation team up for success.

   Consider us enthusiastic about providing anything from user workflows, to design drafts, to lifecycle email sequences and more. We use Figma on a daily basis, and are more than comfortable with Miro, Mural, InVision, etc.

   We're also more than happy to provide thoughtful contributions to your design revisions as they work their way from draft to launch.

🧩  How we work together

• Async for speed

  You can consider us available for feedback, analysis, and asset generation whenever the need arises, every step along the way.

  Count us in to join your Slack, Discord, etc if that's your team's preferred way of communicating, and plain old email works just fine too.

  We also love to mentor, so feel encouraged to ask us anything, anytime.

• Realtime for depth

  For more complex conversations, we provide 1hr strategy sessions covering whichever topics are most pressing to you.

  We can use this time to review numbers, update strategy, explore options, and include as much time for unstructured Q&A as you'd like.

  We're ready to provide as many sessions as your team needs. These can be scoped in from the beginning, or offered ad hoc.

🪴  With you for the whole journey

Every company wants to grow faster, and has a short window of time to accomplish that in.

The key is to ensure that you're investing your time and resources in a well-informed strategy, and doubling down on the parts that prove the most impact.

It would be really cool if there were quick fixes sitting there ready to leverage, but unfortunately these systems are highly complex -- too complex for easy answers. Impact can't happen overnight, but it CAN happen over time.

The Growth Partnership is designed to help you navigate the longer-term process of figuring out which levers unlock your best customer conversions, and then optimizing the [bleep] out of them.

This service works in 6mo intervals, and we're happy to partner with companies large and small.

You can contact us anytime at founders@selfservesaas.com to discuss our options for working together.

We're already rooting for your company's success, and we'd love to help you accelerate it.

🚀  Companies we've helped grow   

You can be the next! Your customers will thank you. Your glory awaits.